sixth edition
market-based management
"Without application, the benefits of knowledge cannot be fully achieved." - Roger J. Best
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Marketing Performance Tools
Marketing Analytics
Marketing Metrics
Purpose and Importance
Barriers to the Use of Marketing Analytics
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Market Potential, Market Demand and Market Share
3.1 Market Potential and Market Development Index
3.2 Market Share Management
3.3 Product Life Cycle Sales and Gross Profit
3.4 Sales Forecasting
