9.1 Channel Mapping and Pocket Price (Figures 9-3 and 9-4)

Analysis
4540
9500
2352
673
40
%
20
%
40
%
Transaction Cost
Transaction Cost
Transaction Cost
5
%
2
%
1
%
500
48
7
Distributor Discount
Distributor Discount
15
%
15
%
450
120
Sales Agent/Rep
Retailer Discount
5
%
20
%
150
200
Large Accounts
Medium Accounts
Small Accounts
Selling Price
Selling Price
Selling Price
$10000
$
$3000
$
$1000
$
Starting Data
4540
9500
2352
673
40
%
20
%
40
%
Transaction Cost
Transaction Cost
Transaction Cost
5
%
2
%
1
%
500
48
7
Distributor Discount
Distributor Discount
15
%
15
%
450
120
Sales Agent/Rep
Retailer Discount
5
%
20
%
150
200
Large Accounts
Medium Accounts
Small Accounts
Selling Price
Selling Price
Selling Price
$10000
$
$3000
$
$1000
$
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