6.4 Industry Analysis (Figure 6-23)

Analysis
Unfavorable to Favorable Index
Industry Forces -100 -50 0 50 100
Barriers to Entry None Low Some Mod. High
0
Barriers to Exit High Mod. Some Low None
0
Customer's Buying Power High Mod. Some Low None
0
Seller's Selling Power High Mod. Some Low None
0
Product Substitutes Many Mod. Some Few None
0
Price Rivalry Intense Mod. Some Low None
0
Industry Structure Metric
25
Starting Data
Name of Industry Unfavorable to Favorable Index
Industry Forces -100 -50 0 50 100
Barriers to Entry None Low Some Mod. High
0
Barriers to Exit High Mod. Some Low None
0
Customer's Buying Power High Mod. Some Low None
0
Seller's Selling Power High Mod. Some Low None
0
Product Substitutes Many Mod. Some Few None
0
Price Rivalry Intense Mod. Some Low None
0
Industry Structure Metric
25
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