4.2 Price-Performance Value Mapping (Figures 4-16 and 4-17)

 


Competing No. Performance Rating Product Price Fair Price Customer Value
Digital Cameras
Canon A590
1
80
$180
$
223
43
Canon SD790
2
90
$300
$
246
-54
Canon SD870
3
80
$280
$
223
-57
Casio EX-29
4
70
$150
$
201
51
Casio EX-280
5
50
$180
$
157
-23
Fuju J10
6
70
$130
$
201
71
Kodak M1033
7
80
$200
$
223
23
Koadak V1073
8
60
$230
$
179
-51
Nikon P60
9
70
$230
$
201
-29
Pentax M50
10
70
$180
$
201
21
Average  
72
206
206
0
Note: Requires 10 products
Comments: