"Without application, the benefits of knowledge cannot be fully achieved." - Roger J. Best
4.2 Price-Performance Value Mapping (Figures 4-16 and 4-17)
How would the customer value change if the price of the Canon A 590 increased from $180 to $199?
How much could the price of the Fuji J10 be increased if Fuji wanted the camera to have a $10 value advantage over the next best customer value in the market?