3.2 Market Share Management (Figure 3-16)

70%
50%
60%
70%
70%
30%
50%
40%
30%
30%
10.3%
4.4%
6.3%
14.0%
35.0%
30.0%
100.0%
Analysis
Share Performance
Metric
Customer Response Potential Responses Performance Gap (*)
Aware
45
%
80
%
-10.0
Attractive
75
%
80
%
-10.0
Price OK
50
%
60
%
-15.0
Intend to Buy
79
%
80
%
-10.0
Purchase
75
%
80
%
-15.0
Market Share Index
10.3
24.5
-14.2
Share Development Index
50
 

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Starting Data
Share Performance
Metric
Customer Response Potential Responses Performance Gap (*)
Aware
45
%
80
%
-10.0
Attractive
75
%
80
%
-10.0
Price OK
50
%
60
%
-15.0
Intend to Buy
79
%
80
%
-10.0
Purchase
75
%
80
%
-15.0
Market Share Index
10.3
24.5
-14.2
Share Development Index
50
 
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