3.1 Market Potential and Market Development Index (Figure 3-3)

Analysis
Geographic Scope of Market Focus
worldwide
Scale (none, thousands, millions, etc.)
millions
Consumption Unit (individual, household, business, etc.)
individual
Current Market Demand (units)
325
Performance Factors Performance
Maximum Number of Buying Units
4500
Buying Ceiling (% of buying unit that could buy this product)
50
%
Purchase Rate per Year
20
%
Purchase Quantity per Purchase
1
Market Potential (units)
350
Market Development Index
79
Average Price (required to achieve buying ceiling)
$650
$
Market Potential
2625
 
Starting Data
Geographic Scope of Market Focus
worldwide
Scale (none, thousands, millions, etc.)
millions
Consumption Unit (individual, household, business, etc.)
individual
Current Market Demand (units)
325
Performance Factors Performance
Maximum Number of Buying Units
4500
Buying Ceiling (% of buying unit that could buy this product)
50
%
Purchase Rate per Year
20
%
Purchase Quantity per Purchase
1
Market Potential (units)
350
Market Development Index
79
Average Price (required to achieve buying ceiling)
$650
$
Market Potential
2625
 
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