2.3 Company Level Net Marketing Contribution and Marketing ROI (Figure 2-13)

Analysis Scale
Millions
$125
$
38.8
%
14.8
%
$20
$
48.5
24.0
30
162
10
Starting Data Scale
Millions
$125
$
38.8
%
14.8
%
$20
$
48.5
24.0
30
162
10
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