IM.4: International Cost-Based Pricing (see Figure 22)

Analysis
Product Running Shoe
Metric
Domestic
Market
International
Market
Manufacturers' Cost  
$15.00
$
$15.00
$
Manufacturers' Margin
50.0
%
$15.00
$15.00
Manufacturer's Price  
30
30
Company Manged (Transportation & Insurance)
25.0
%
  
$15.00
Export Agent (% on price)
0.0
%
  
$15.00
Landed Cost    
$15.00
Import Tariff (% on CIF Value)
20.0
%
  
$15.00
Import Agent Cost    
$15.00
Importers Margin (% markup on cost)
15.0
%
  
$15.00
Value Added Tax (% on cost plus margin)
0.00
  
0.00
Wholesaler's Cost  
$0.00
Wholesaler Margin (25 markup on cost)
25.0
%
$0.00
$0.00
Value Added Tax on Wholesaler Margin (%)
$0.00
  
$0.00
Retailers Cost  
$0.00
$0.00
Retailer Margin (% markup on cost)
67.0
%
$0.00
$0.00
Value Added Tax on Retailer Margin (%)
$0.00
 $0.00
$0.00
Consumer Price  
$0.00
$0.00
Percent Over Domestic Price  
$0.00
$0.00
Country Value Added Tax
15
%
    

(*) Not Scaled

Starting Data
Product
Running Shoe

Metric
Domestic
Market
International
Market
Manufacturers' Cost  
$15.00
$
$15.00
$
Manufacturers' Margin
50.0
%
$15.00
$15.00
Manufacturer's Price  
30
30
Company Manged (Transportation & Insurance)
25.0
%
  
$15.00
Export Agent (% on price)
0.0
%
  
$15.00
Landed Cost    
$15.00
Import Tariff (% on CIF Value)
20.0
%
  
$15.00
Import Agent Cost    
$15.00
Importers Margin (% markup on cost)
15.0
%
  
$15.00
Value Added Tax (% on cost plus margin)
$15.00
  
$0.00
Wholesaler's Cost  
$0.00
Wholesaler Margin (25 markup on cost)
25.0
%
$0.00
$0.00
Value Added Tax on Wholesaler Margin (%)
$15.00
  
$0.00
Retailers Cost  
$0.00
$0.00
Retailer Margin (% markup on cost)
67.0
%
$0.00
$0.00
Value Added Tax on Retailer Margin (%)
$15.00
 $0.00
$0.00
Consumer Price  
$0.00
$0.00
Percent Over Domestic Price  
$0.00
$0.00
Country Value Added Tax
15
%
    

(*) Not Scaled

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