"Without application, the benefits of knowledge cannot be fully achieved." - Roger J. Best
IM.4: International Cost-Based Pricing (see Figure 22)
A. How would the consumer price change if the company used an export agent at 15% instead of company-managed transportation at 25?
B. How would the consumer price in the international market change if the company decided to take 40% margin on international sales instead of 50%? Why might this be a better strategy despite a lower percent profit margin?