11.1 Product Life Cycle Portfolio (Figure 11-2)

 
 
 
Analysis
Product Line ID % Market
Saturation
Product A A
-10
%
Product B B
100
%
Product C C
95
%
Product D D
90
%
Product E E
70
%
Product F F
0
%
Product G G
0
%
Starting Data
Product Line ID % Market
Saturation
Product A A
-10
%
Product B B
100
%
Product C C
95
%
Product D D
90
%
Product E E
70
%
Product F F
0
%
Product G G
0
%
 
 
 
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